Country Blog

Wednesday, October 22, 2014

Barbour’s Bond to Country and City Fashion

Product placement is a controversial subject but sometimes there are just obvious choices when it comes to costumes and cars for the world’s best loved spy James Bond.

In the award winning film Skyfall Bond is seen retrieving his well-loved and worn Barbour from years of neglect under the stairs. He wears it not only be prepared for the Scottish weather on the mist covered moors but also to look as sharp as he did in his Tom Ford Suit. 

No other brand but Barbour could provide the spy with the style, comfort and credibility needed in the Scottish scenes in this most British of films. 

Barbour’s Designer style

Barbour Rexton Jacket

Although it looks like Bonds jacket was an old one waiting for his return to the house, it was in fact a recent design. Barbour has revived its brand in line with the UK’s desire to bring country clothing and style into the city.   

From about 2008 when festivals were really becoming part of mainstream culture, there has been an increasing interest in Barbour from a younger audience. Their designs have reflected that, using their archive for inspiration for more ‘fashionable’ pieces. Credible celebrities such as Top Gear’s Richard Hammond were seen wearing the Steve McQueen range based on the stars use of the International Jacket in the 1964. 

Bond's Barbour Jacket

Bond’s jacket is an X To Ki To Barbour Beacon Heritage Sports jacket designed as part of a final collection created with Japanese designer Tokihito Yoshida. The collection is inspired by Barbour’s sporting, motorcycling and military past and offers a range of jackets, knitwear and shirts. The initial 700 produced sold out almost immediately and another 3000 were released for sale at the end of January 2013. 

Barbour has also teamed up with Alice Temperley to create The Barbour Gold Label by Temperley and designer Paul Smith to create the Paul Smith and Barbour Collaboration range. Lady Amanda Harlech has also been brought in as creative consultant on a new ladies wear line and Bella Freud will design a knitwear line.

In an interview with The Times in December 2012 Steve Buck, Managing Director of J Barbour and Sons said “Our vision is to create the best British lifestyle brand in the world” and with true British heroes like Bond wearing them as he saves the world (and M) from impending doom it is likely that ambition will be achieved.

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